Designing for the Three Showroom Types We Install Most
The brief changes completely with the category, even though the hardware family is the same.
Automobile dealerships
Wall behind the display vehicles or above the delivery bay. P1.8–P2.5 at 3.5–6 m wide, high refresh so the wall photographs cleanly during delivery ceremonies, and OEM campaign content dropped in centrally by the dealer group.
Real-estate sales lounges
Walk-through renders, master plans and unit availability at close viewing distance. P1.2–P1.5 because clients stand within 1.5 m to read floor plates, plus a live source from the sales system for inventory and pricing.
Premium retail and brand experience centres
Product close-ups where colour fidelity sells the item. Fine pitch with calibrated colour, COB where customers can touch the wall, and dayparted content that shifts between footfall peaks.

